Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen

Research Proposal wherefore GSM Tech is more favourite(a) than CDMA Tech in Yemen Prep atomic number 18d by Khaled Al-Gahuri Prep bed for Dr. Murad Al-Nashmy Acknowledgement I am honored to prep ar this research paper which titled Why GSM Tech is more preferred than CDMA Tech in Yemen. And I would like to pay my special thanks to Dr. Murad Abstract The cellular assiduity is in Yemen dominated by two technologies world-wide System for lively Communication (GSM) and Code constituent Multiple Access (CDMA).This paper will provide an overview of the two varied technologies and will focus on why people in Yemen preferred to use the GSM engineering rather than CDM applied science A change surface though CDMA technology introduced after GSM with a more privileges. 1 Table of Content ? ? Acknowledgement . 1 Abstract 1 ? Chapter 1 Introduction ? ? ? ? ? Background . 3 Problem4 Objectives. Signifi dirty dogce of the guide. 4 Scope of learning.. 4 ? Chapter 2 Literature Review ? ? ? ? ? Introduction.. 5 Consumer preference.. 5 Perceived servicing Quality. 6 Choice of Handset7 Hypothesis 7 ? Chapter 3 Methodology ? ? ? ? ? ? ? ? Research Deign .. 8 Framework. .. Population And Sampling9 entropy Collection9 info Analysis . 10 Time account14 Conclusion . 15 References 15 2 Chapter 1 Background Introduction The mobile industry in Yemen is divided amidst the two technologies GSM and CDMA. While the earlier servicing providers had adopted the GSM technology, the new players have been using CDMA technology has scraggy up a signifi displacet share of the Yemen merchandise.The number of subscribers mobile industry has increase portentously since 2001. The first comp either lunched in Yemen introduced the GSM technology which was the only conduct for Yemenis people to grant, but in 2005 other company has been lunched by the government introduced the CDMA technology which provide a better ope send for the clients with privileges to mortify the GSM technology . After around five years a big number of people have tender with CDMA, but GSM was still demonstrated the market with a bigger number of subscribers until nowadays.It is necessary for us to say the basic differentiation of the two technologies as they may have an impact on the subscribers. GSM stand for Global System for Mobile Communications, atomic number 53 of the leading digital cellular systems. It uses narrow band TDMA, which allows eight co-occurrent calls on the same radio absolute frequency. GSM digitizes and compresses data, then sends it down a channel with two other streams of exploiter data, each in its own time slot. It operates at either the 900 MHz or 1800 MHz frequency band.GSM was first introduced in 1991. As of the end of 1997, GSM service was get toible in more than 100 countries and has choke the de facto standard in Europe and Asia. CDMA stand for Code-Division Multiple Access, a digital cellular technology that uses spread-spectrum techniques. unalik e competing systems, such as GSM, that use TDMA, CDMA does not assign a specific frequency to each user. Instead, all channel uses the full available spectrum. Individual conversations are encoded with a pseudo-random digital sequence.CDMA consistently provides better efficiency for voice and data communications than other commercial mobile technologies, allowing more subscribers to connect at any given time, and it is the common platform on which 3G technologies are built. 3 Problem Statement The tendency of choosing The GSM technology over the CDMA in Yemen is very obvious. Thus, there is a need to identify the factors that can influence the plectrum patterns of either GSM technology or CDMA technology as wellspring as why consumers prefer to choose GSM rather than CDMA even though CDMA is has more privileges and uses advanced techniques.Objectives Our principal(prenominal) objectives of this study are as by-line To identify and analyze the factors that can influence the q uality patterns of either GSM technology or CDMA technology. To investigate the family relationship between those factors. To find out why GSM is more preferred than CDMA. Significance of the Study This research will help to recognize the factors that lead to the lack of use CDMA technology in Yemen as well as this study can contribute to the body of knowledge by examining the different variables and implement them. Scope of study The scope of this study is basically limited to the consumers o the mobile industry in Yemen. 4 Chapter 2 Introduction Literature Review This chapter will bring a clear idea about the factors that can influence consumer prize such as perceive operate quality, choice of handset as well as international roaming and their relationship. In addition some previous researches will be included. Consumer Choice The GSM tie-in is an international organization founded in 1987, dedicated to providing, developing, and overseeing the worldwide wireless standard of GSM. CDMA was established earlier and frankincense has a bit more coverage than GSM.However GSM net incomes continue to make inroads in Yemen. in that respect are camps on both sides that firmly believe either GSM or CDMA architecture is superior to the other, Richard (2009) stated that there is no clear winner in the CDMA and GSM it all depends on your needs. There are many factors that could influence on consumer choice patterns, different factors have different influence on consumer, and these factors should be taken into consideration in order to formulate consumer choice patterns. Mobile sector must focus on customer delight as serious marketing strategies (Lim, and Widdows, 2006).Nadine (2001) examined that attitude of the respondents using cell phones was not influenced by either educational activity or occupation and income. Haque (2007) suggested that coverage, service quality, data transfer step on it, and choice of handset play a main federal agency during the time to choose either GSM or CDMA technology. Chris (2006) noted that in recent years the telecommunications market has witnessed major developments, with rapid expansion in access to telecommunications profitss and a surge in the number of available services and applications.While many factors have contributed to the transformation of the telecommunications industry, competition has played a key role in driving telecom industry to develop new techniques, to innovate and to offer new services. 5 With the approaching of cellular phones doing double and triple duty as streaming video devices, podcast receivers and email devices, Simon (2007) Stated that speed in data transfer is important to those who use the phone for more than making calls. Other social function advertisement can take a place when choosing technology Kalpana (2006) found that advertisement play a dominant role in influencing the customers.Perceived Service Quality Perceived service quality defined as a global judgmen t or attitude relating to the superiority of the service and its the rank to which the technology provides key customer requirement and how reliable those requirement are delivered(NQRC,2001). Basically consumers are adapted to the services that either GSM or CDMA could provide Kumar (2005), in his study analyzed that, services plays a major role in the telecom industry are the most(prenominal) active and attractive.In addition the quality of service is a driving of choice Seth et al (2006), in his study analyzed that there is relative richness of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience. The development of a reliable and valid instrument for assessing customer perceived service quality for cellular mobile services. (Backlund and Holmqvist, 2006) pointed that customer choice is achieved through good qualitative and quantitative services. node choice normally can indicate to customer response to the state of satisfaction and customer opinion of satisfied condition (Oliver, 2003). Palkar (2004) proposed that perceived services is an important factor that has greater influence on costumer choice. (Serkan 2005) determined that the balance of index finger between service quality and customer satisfaction with an emphasis on these two constructs is the concept that is different from the view of customer. Zeithaml and Bitner, 2002, indicated that both service quality and customer satisfaction have some things in common.Furthermore, Fornell et. al. ,(1998) give notice (of) that satisfaction is a consequence of service quality. 6 Choice of handset Liu (2002) found that the choice of a cellular phone is characterized by two attitudes attitude towards the mobile phone brand on one hand and attitude towards the network on the other. Samuvel (2002) observed that most of the respondents consider coverage area, quality of services are an i mportant factors for selecting the either GSM or CDMA while majority of the respondents are considered that choice if handset is the most important factor.Kalus stated that If you travel a lot to foreign countries, then GSM phone is better for you. withal santos(2006) indicated that GSM phones work more widely across the world than do CDMA models. supranational Roaming This is when you connect to an overseas network and calls are routed via that network provider instead of your home provider. Johson(2002) defined roaming as extension of connectivity service in a location that is different from the home location where the service was registered. Roaming ensures that the wireless device is kept connected to the network, without losing the connection.Roaming allows mobile wireless customers to automatically make and receive voice calls, send and receive data, or access other services, including home data services when they are outside of the area covered by their providers network r egardless of their location. Forneil(2004) stated that roaming plays a major role in the quality of GSM/CDMA technology, Susan J. Campbell (2007) stated that there are number of different technology trends, but most significant is the rise of mobile roaming.Hypotheses The Hypotheses are develop based on Literature Review mentioned earlier to describe the relationship among these variables that influence on consumer choice. H1 There is positive/significant relationship between perceived services quality and consumer choice. H2 There is positive/significant relationship between international roaming and consumer choice. H3 There is positive/significant relationship between the choice of handset and consumer choice. 7 Chapter 3 Methodology -Source of Data The study undertaken to be mainly based on the chief(a) data and substitute(prenominal) data. The primary data is collected directly from the target respondents through tructured questionnaire and personal interview. The secondary data for the study is collected from different sources such as technical and trade journals, articles, newspapers, magazines, internet, books, reports. RESEARCH human body First and the most important form in determining method of this research is designing phase. This phase should be given serious attention to make sure that the research can be through with(p) without mistakes.Designing includes choosing the best method for collecting, measuring, analyzing data. Quantitative method such as survey method has been used for compendium data. Research Framework Perceive service quality Choice of Handset Choice of Technology International Roaming 8 Population and Sampling Research The population of this study is all the consumers who has cellular phone which a huge amount of number, in this case we use Exploratory and Random sampling to analyze data. ? Data Collection The data is collected randomly irrespective of the category of the people in the form of questionnaire and the speci men coat is 100 respondents.Because it is a pilot study and due to time constraint the sample size is small. ? Data Analysis From the questionnaires we have distributed we got the following results Q1) which technology do you use? Technology GSM CDMA No. of respondents 78 22 90 80 70 60 50 40 30 20 10 0 GSM CDMA 9 translation Above data psycho analytic thinking shows that majority of the consumers that is approximately 78% are covered by GSM technology. Based on this result we trying to know why GSM is more preferred. Q2) Overall, how would you rate you both technologies? GSM CDMA EXCELLENT GOOD 40 25 18 22AVERAGE 13 20 FAIR 10 20 40 35 30 25 20 15 10 5 0 excellent Good Avg Fair GSM CDMA Interpretation From the graphic it depict that GSM is the most excellent technology. 10 Q3) tell the following factors which influenced you the most Roaming QoS Choice of handset 92 8 DATA SPEED 32 68 Range of coverage 41 59 GSM CDMA 67 22 62 38 100 90 80 70 60 50 40 30 20 10 0 roaming Service h andset coverage GSM CDMA Interpretation Above data analysis shows that GSM is being preferred because of its services, the choice of handset and the strength of roaming. WhereCDMA is preferred because of its good range of coverage. 11 Q4) Rank the following Service which attracted you the most for twist choice either GSM or CDMA Brand GSM CDMA SMS Pack 60 40 Call rate 45 65 Internet 70 30 Other 67 33 70 60 50 40 GSM 30 20 10 0 SMS call rate Internet other CDMA Interpretation from chart above it shows that GSM is more preferred from because of its aspects of the services. Where CDMA is preferred because of its call rate. 12 Q5) How satisfied are you with your choice of GSM/CDMA technology? Brand GSM CDMA Very satisfied 35 20 satisfied 60 30 objective 0 15 issatisfied 0 0 60 50 40 30 20 10 0 very satisfied satisfied Neutral dissatisfied GSM CDMA Interpretation Above data analysis shows that the satisfaction rate of technology is leaded by GSM as not a single user of service is neutr al or dissatisfy. In other hand CDMA seems to be good satisfied with nothing dissatisfies but there are around 15 respondents who are neutral. 13 Conclusion As per my analysis I noticed that the main factors that makes GSM technology more preferred are the mobile choice of handset and the quality of service regardless the range of coverage and the price rate.Other thing I noticed that are the mobile choice of handset and the value of service has a strong relationship Conclusion of the yield is that maturity of customers is using GSM technology because of its good network roaming availability and quality of services and the wide choice of handset. Mostly customers have considered GSM is one of the best services provided in Yemen because other factors and efficient services. ? Time Schedule 15th February, 2012 Data Collection Problem Statement & Objectives Literature Review Methodology Whole report 30th February , 2012 13th March, 20th March, 2012 2012 1 April, 2012 ? ? ? ? 14 ? Ref erences 1. 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