Essay --

1.Describe how your company will address the five merchandise levels core eudaimonia, basic product,expected product, augmented product, and potential drop product.Core Benefit Every consumer while purchasing a deodorant has an inner urge to feelinflated with the smell of deodorant. The most fundamental benefit or service the customer isbuying is towards meeting the urge of every activity. As a company, we would like to meet thecustomer needs like unspoiled fragrance, better price etc.Basic Product At this stage, it is the basis product which would try to satisfy the inner needsof the consumer. On this stage the product only contains values those are totally necessary for itto function. Hence while manufacturing and selling product, it would be ensured that the productdeserve the value for which it is purchased.Expected Product A set of attri barelyes and conditions buyers normally expects when theypurchase the product. Hence starring from manufacturing till selling the deodor ant, it would beensured that, we have met the customer needs from the product. Further, we should try tomanufacture different vicissitude of deodorants with many specifications to meet the customersexpectations in this section.Augmented Product- As per this level, it exceeds customers expectations. The newcompetition is not on what firms manufacture in the factory but between, what they add to theirfactory output in the form of packaging, services, advertising , customer advice, financing,delivery arrangements, warehousing, and other things that people value. Hence we would preferto understand the products of competitors and try to bet the different features in the productwhich will allure the customer. Each augmentation adds costs and slowly becom... ... utilization of the product. Consumers arebecoming increasingly health conscious, so it is requirement to display the contents of theproduct especially in the case of food products as most people prefer to avoid high calorieprod ucts. perverting products such as a cigarettes and other related items should carry astatutory warning. Governments issue regulations about labeling from time to time. The government encourages the manufacture of products that are ecofriendly. iodin such step inthis direction is to provide a labeling with the name ECOMARK for those products thatmeet certain criteria. Such criteria could lead to effective reduction in the wound caused to theenvironment, when such products are disposed of. In United States, government issuesECOMARK, when the products meet the set of standards along with the requirements ofthe American Standard Institute.