Essay --

The Adolf Coors Company is one of the worlds largest brewing companies in the world, and third largest brewing caller in the United States. But what makes Coors different from other brewers is its unique advantages and disadvantages in the brewing industry. Coors maintains a certain brand image or mystique that while positively influencing the social club also causes some strategy capers. The first main problem for Coors is distribution. Coors is branded as a cold, fresh beer and has profited from this immensely in their sales. There argon several factors that contribute to this brand image and are ultimately advantages to the company. However, some of these advantages come at a cost. While Coors pure Rocky Mountain leaping water has been emphasized by the company for over a half century, this water comes from 60 springs on company-owned land where its brewery is in Golden, Colorado. In order to be true to their image, Coors does not want to brew any beer without the fr esh spring water of the Rockies. This means Coors is in a bind if interested in exaltation beer to parts of the United States such as the east coast. Not only would the beer be extremely expensive to institutionalize over 1500 miles, there is another problem with the idea of shipping the brews across America from a single plant Coors does not pasteurize their beer. They claim that the heat the beer would experience during a normal ship would harm the taste of the beer. This means that shipments of their unpasteurized beer need to be kept cold the duration of the ship to stay fresh. However, concern about the 25-30 million lay ceiling on capacity at the Golden, Colorado sites makes it an intriguing prospective to expand sites considering the recent yearl... ...h the beer may be as fresh as Coors claims, companies that do pasteurize their beer are able to ship it across America without the worry and hassle of keeping it cold throughout the duration of the ship. I mentioned r easons as to wherefore this poses some potential problems for the company earlier in this assessment. Its no mistake that Coors has gained the reputation they have and its mostly a worthy judgment of the company. As a customer, seeing the extent to which Coors goes to maintain a fresh, unique, brew would make me want to try their product over other typical breweries. However, the very reasons that has led to success for Adolph Coors Company, is also the very reasons why Coors faces potential growth problems.Aside from the problems that Coors is dealing with as a result of their pledge to freshness, what other problems does the company face.