Identiy a resaon(s) for failures of the Ralph Lauren Rugby and propose Essay

Identiy a resaon(s) for failures of the Ralph Lauren Rugby and propose a marketing strategy for re-launching the brand - Essay Example Other than this, the brand of Ralph Lauren Rugby might increase its customer base and loyalty in the market as compared to its rival contenders. Only then, the brand of Ralph Lauren Rugby might regain its competitiveness and position in American market. Ralph Lauren Rugby is recognised as one of the popular clothing brand that offers trendy and modern designs of apparels and dresses, as per the style of the citizens of America. Since, 2004, the brand of Ralph Lauren Rugby is trying to satisfy the demands and requirements of the Americans with the help of its wide range of Preppy/Rugby designed clothes. Other than this, the brand of Ralph Lauren Rugby positions itself as a company with distinctive image by offering a wide range of Preppy/Rugby inspired lifestyle apparel for male and female individual of age groups of 16 to 25. Due to the presence of these fashionable clothes, the net income and total sales increased by a significant extent as compared to many other rival brands. However, in spite of wide range of trendy products, the brand of Ralph Lauren Rugby failed to retain its brand value and portfolio in the market. This essay mainly tries to highlight the reasons for the failure of the position of the brand of Ralph Lauren Rugby. Along with this, a re-launching marketing strategy for the brand is also proposed so as to enhance its sustainability in the market. In spite of comprising of a legendary position in the segment of fashion industry, the brand of Ralph Lauren Rugby failed to retain its image and reputation for a long time. The prime reasons that lead to the decline of the market share and equity of the brand of Ralph Lauren Rugby are presented below: Niche market, which is too narrow: the company of Ralph Lauren Rugby positions itself a premium brand and so its targeted customer range is quite small, i.e. 15-25 years of age as compared to many other successful brands like A&F, Jack Wills and Same Style. Moreover, the style of

Marketing Plan First Draft Essay Example | Topics and Well Written Essays - 2000 words

Marketing Plan First Draft - Essay Example It is also helpful to have a clear idea of who the potential competitors might be and what types of products they might be offering currently or be introducing in the near future. The discovery of these elements is the purpose of this marketing report for a new mud-pie making machine called the Monster Mud Machine. The Monster Mud Machine is the latest technology in backyard warfare for young and old alike. Forget about spending hours in preparation attempting to get just the right combination of dirt and water to make the ultimate in mud bombs. This machine will do all the work from the safety of the home bunker or backyard. Just add the type of dirt immediately available, set the dial, add water and wait for the mud bombs to emerge. The mud machine will work with loose sand, standard dirt and even ready-made mud in case the ground has already been saturated due to earlier mud or water wars. Should things become bogged down, the machine can be helped along with the aid of a fancy crank which provides a more integrated appeal to the process. The machine itself is not designed to be carried about as a form of hand to hand combat material, but is instead intended to be available for the creation of ‘weaponry’ from the individual home base of the backyard warrior. From the outside, the unit looks very much like an elaborate unevenly divided box. On the smaller side is an enclosed container with a spout on the top to be used as a water reservoir. The larger side has a funnel-shaped opening leading to the interior intended to assist with the loading of dirt, sand, or mud into the container. Gravity is the primary driver of the machine as the mud and water are naturally pulled to the bottom of the tanks where it is funneled into a constricted tube the roundness of the finished mud bombs. A hand-crank at one side of the dirt container can be used to stir the materials and keep them moving and provides the user with a sense of involvement – ‘like the

The Rain Man Essay Example for Free

The Rain Man Essay Of course I dont have my underwear. Im definitely not wearing my underwear. These are not boxer shorts. Mine are boxer shorts. These are Hanes 32 My boxer shorts have my name and it says RaymondI get my boxer shorts at K-Mart in Cincinnati. (Rain Man, 1988) This quote from the popular movie Rain Man perfectly captures the disorder that plagues Raymond Bobbitt, one of the main characters. He is a very particular man who must always do everything on a schedule; any disruption in this schedule completely turns his world upside down. He shows very little emotion, unless something happens to upset him, in which case he completely melts down. His behavior is almost that of a young child. However, he also has a very unique gift. He has an absolutely astounding memory and can recall the smallest details from events that occurred when he was just a young child. At one point in the movie, a lady drops a box of toothpicks and Raymond is able to immediately determine how many of the toothpicks spilled out of the box. The behaviors of Raymond Bobbitt, while very interesting, are nowhere near normal and they prevent him from functioning in any kind of normal society. It is because of this that I have determined he has a mental disorder and could benefit greatly from treatment. In order to diagnose Raymond, it is important to look at all of the factors that may contribute to his behavior. The DSM-IV multiaxial system is a great way to break everything down and do this. It has 5 sections that take a deeper look in to all of the factors that contribute to the possible mental disorder of a patient and provides a standard for classifying mental disorders. Because of this, it is heavily relied on when making an accurate diagnosis and will be used to diagnose Raymond. AXIS I: Axis one of the DSM-IV system is reserved for the clinical symptoms of the disorder. Raymond showed many of the typical clinical symptoms of a person with autism. The first symptom that they generally display is developmental regression. Most sufferers of autism do not show any signs of developmental problems until around 15-30 months. Since Raymond was a young child and not an infant when he was sent away to live at the care home, it can be assumed that he did not start to show problems until he was a young toddler, which is consistent with the autism diagnosis. Another clinical symptom of autism is abnormal reactions for environmental stimuli. This is clearly seen by Raymond when we see him completely melt down when the fire alarm goes off. The loud noise, which is not something that would bother normal people, is too much for him to handle. Abnormal social interactions are another thing that Raymond displays that is also characterized by autism. He cannot hold a normal conversation and has big problems understanding the social intentions of his brother as he takes him on their trip. It is also clear when you listen to the way that Raymond talks that he might suffer from autism; he refers to himself as â€Å"Raymond† instead of â€Å"I† and he often rambles on to no one in particular about his schedule or whatever else he is thinking at the time. The final characteristic of autism that is seen in Raymond is the stress that he feels whenever his routine is broken. (Brasic, 2013) When his brother takes him away from the care home and changes everything, Raymond displays significant anxiety. He insists that they watch Jeopardy at 5:00 and is constantly talking about what he should be doing at any given time. He starts to melt down when he is not doing what he normally does and continues on until his brother finally lets him get his way. AXIS II: Under axis II, the personality disorders and intellectual disabilities are assessed. There are several of these that are associated with both Raymond and Autism, specifically and autistic Savant. The biggest personality disorder that is shown by Raymond and that is also exhibited by autistics is that he has extreme anxiety. (Mayo Clinic, 2013) It is clear by the way that he will not get on an airplane because there are no available airlines that have never experienced a plane crash. A normal person would not think that much in to getting on a plane, and they definitely would not know the statistics of every airline that there is. Even after they start driving, Raymond starts rambling off statistics about driving and car accidents, making it clear that he is not even comfortable riding in a car. You can also look back at some of the other examples that we have already looked at to show his elevated anxiety levels. When the fire alarm goes off, and he starts breaking down, he is reacti ng abnormally (the symptom from axis I); it is because of his extreme anxiety that he starts to display this behavior. The same goes for why he is constantly rambling and is so distressed about missing his shows, not having dinner at the right time and everything else that has changed in his schedule; he does all of this because he is suffering from constant anxiety due to his autism and his change in routine. Another thing to look at under axis II is his intellectual abilities. While he is not able to function as a normal person intellectually (another symptom of autism), he shows extraordinary abilities intellectually in other areas. He remembers specific events from his childhood starting at a very young age, and he remembers them with extreme accuracy and detail. He is also able to store things in his memory that no normal person would be able to, such as when he knew the one and only airline that had never had a plane crash (it was a very small and unknown airline at that) or w hen he knew all of the highway statistics concerning car accidents. It is also made clear that he is brilliant at math, counting and patterns when he is in Vegas and is counting the cards with ease. All of these amazing intellectual abilities that he shows are characteristics of a savant as well. (Hiles, 2002) AXIS III: Axis III is reserved for and physical problems that may be relevant in diagnosing or treating the mental disorder. For example, if a person is suffering from a mood disorder and they also have a disease which causes them pain or discomfort, then that might be something that contributed to their depression. (Edelson, 2013) Raymond does not display any of these however, so there would be no diagnosis for him under this axis. Axis IV: Axis IV is used to assess any environmental stressors that may affect the diagnosis or treatment or the mental disorder. This was a big factor in Raymond’s diagnosis and his display of symptoms. He was doing fairly well at the care home and, even though he was still displaying some symptoms of an autistic savant, he was able to live happily and relatively stress free. However, when his brother took him from his place of comfort, his symptoms got significantly worse. His anxiety levels went through the roof and it was clear that he was not handling the change well. He had lost his primary support group, which included all of the nurses at the hospital and he was left only with his brother who he had not seen since they were young children. This caused him anxiety because he was not familiar with him and his brother was not prepared to deal with all of the behaviors that Raymond displays. He was also showing elevated levels of anxiety due to his environment. When they left the care home, it was clear that Raymond did not want to go because he said it and started acting out. But his brother made him, and his actions just got worse from there. Every night Raymond would insist that they at least follow his schedule and he would start throwing a tantrum if they didn’t. Also, when they were in the casino, he could not handle all of the flashing li ghts and the ringing of the bells. This eventually led to another melt down. After being with his brother for almost their whole trip, it seemed like Raymond started to warm up to him a bit. Since his brother was the only constant during their trip, this again shows how much Raymond needs something consistent and some sort of routine, a need that is very common in autistic. (Bellini, 2013) AXIS V: Axis V is used for the Global Assessment of Funtioning (GAF). It is an evaluation of the patient’s ability to function in daily life and is based off of a 100 point scale (100 being the most functioning and 0 being the least). When looking at Raymond, I would assign him two separate GAF scores. When he is in an comfortable environment, such as when he is living in the care home, I would give him a GAF of 40 because he still displays symptoms and would not be able to keep a job and function in society, but he is not extreme. However, when taken out of his environment and put out in the world, I would give him a GAF of 20 because he starts to display extreme behavior and even becomes a threat to himself or others. (PsyWeb, 2013) There was a point when one of his melt downs became so bad that he started banging his head and hurting himself. He is in need of constant supervision when he is not in a comfortable familiar place. After taking a look at the symptoms that Raymond displayed (which include things like not making eye contact and constantly fidgeting, not seeming to hear when people talk to him and not being able to hold a conversation, and resting touch and changes in routine) and breaking them down with regard to the DSM-IV multiaxial system, I have determined that he suffers from Autism, and more specifically, he is an Autistic Savant. He would be classified as a Savant because he, while lacking in many areas, does have extraordinary skills in other areas. There was a time in the movie when his brother takes him to Vegas and tells him to count cards in blackjack and Raymond (having to prior training) is able to do it with ease. His symptoms under the DSM-IV model are extremely consistent with those of an autistic savant. He displays all of the clinical symptoms (axis I) that an autistic would display, including abnormal social behavior, the inability to hold a normal conversation and the constan t fidgeting. These behaviors are also consistent with the autistic and savant personality disorders and mental abilities (axis II), including the extreme anxiety and the extraordinary abilities in specific areas. There are not necessarily any physical problems (axis III) that contribute to being an autistic savant, and Raymond did not show any of these either. His environment (axis IV) however, did play a significant role his behavior and that is very common with autistics as well. (First Signs, 2012) After diagnosing Raymond as an autistic savant, the most important treatment that I would recommend for him would be to return to the care home and live the rest of his life there. When treating autism, there is no one set treatment because every person with autism is unique. (Autism Speaks, 2013) Since we were able to see how Raymond responded to living in the care home and sticking to a strict routine, we were able to see that it worked for him. This plan, and the routine that was tailored for him, worked to minimize his symptoms and reduce his behavioral problems. As far as him being a savant as well, there really is no treatment needed for that because it does not pose a problem in his life. It is a talent that he lives with and not something that needs to be fixed. If Raymond is returned to the care home and his familiar schedule, there is no reason that he cannot live out the rest of his life as happily and comfortably as possible. References Autism Speaks. (2013). How is Autism Treated? Retrieved from: http://www.autismspeaks.org/what-autism/treatment Bellini, Scott. (2013). The Development of Social Anxiety in Adolescents With Autism Spectrum Disorders. Retrieved from: http://foa.sagepub.com/content/21/3/138.short Brasic, James. (2013). Autism Clinical Presentation. Retrieved from: http://emedicine.medscape.com/article/912781-clinical Edelson, Steven. (2013). Research: Autistic Savants. Retrieved from: http://www.autism.com/index.php/understanding_savants First Signs. (2012). DSM-IV Criteria Pervasive Developmental Disorders. Retrieved from: http://www.firstsigns.org/screening/DSM4.htm Hiles, David. (2002). Savant Syndrome. Retrieved from: http://www.psy.dmu.ac.uk/drhiles/Savant%20Syndrome.htm Mayo Clinic. (2013). Autism. Retrieved from: http://www.mayoclinic.com/health/autism/DS00348/DSECTION=symptoms PsyWeb. (2013). Axis V- Global Assessment of Functioning Scale. Retrieved from: http://www.psyweb.com/DSM_IV/jsp/Axis_V .jsp

Defiance of Gender-Based Work Ethics in Bartleby and The Yellow Wallpap

Defiance of Gender-Based Work Ethics in Bartleby and The Yellow Wallpaper  Ã‚     Ã‚   The issue of gender was an influential factor for writers in the 19th century, as Herman Melville and Charlotte Perkins Gilman explore in their pieces. In "Bartleby," for instance, Herman Melville presents Bartleby as an employed scrivener-his service to the narrator is in the form of copying documents. This form of labor is appropriate for Bartleby according to 19th century society, which supported and approved of the male professional writer. However, he refuses this duty, and through his "I-would-prefer-not-to" statements, he challenges the standards held to him by society, reinforcing his individualism.   Ã‚  Ã‚  On the other hand, in "The Yellow Wallpaper," the female narrator is expected and ordered not to work-not to write-by her family and, in turn, by her society. But just as Bartleby refuses the expectations set upon him, so does "Wallpaper's" narrator. This reverses "Bartleby's" situation-culture does not want her to write, but she does so anyway. According to this presentation by Charlotte Perkins Gilman, the 19th century female writer is suppressed and discouraged by the males of the era-an idea further supported by Richard Polwhele's poem "The Unsex'd Females." In his piece, Polwhele denounces the female writer and criticizes her advancement in the literary world. Therefore, although both Bartleby and "Wallpaper's" narrator have labor standards to live with, through their defiance of these 19th century ethics, they present themselves as individuals through the work of writing.   Ã‚  Ã‚  In the case of "Bartleby," many examples imply the acceptance of writing as a male profession. Firstly, all of the people in the office are men. "At the... ...accepted and encouraged work. On the other hand, the female writer in "The Yellow Wallpaper" individualizes herself by working when she is not supposed to be, and by being the alleged unnatural woman that Polwhele describes. She defies what is socially acceptable and chooses to express herself through writing. The end result is the same-both characters grow as individuals through their social dissent.    Works Cited Gilman, Charlotte Perkins. "The Yellow Wallpaper and Other Stories." New York: Dover Publications, Inc., 1997. Melville, Herman. "Bartleby and Benito Cereno." New York: Dover Publications, Inc., 1990. Polwhele, Richard. â€Å"The Unsex’d Females.† Women of the Romantic Period. 27 April 2001 <http://www.cwrl.utexas.edu/~worp/worp.html>. "Hysteric." Webster's New World Dictionary. 3rd College ed. New York: Prentice Hall, 1994   

Changes & Continuities of Silk Road Essay

The Silk Road which started in 200 BCE and ended it in 1450 CE has its own changes and continuities. Trade flourished between the Asian and Europe at the time and as time went on its sole purpose of trading expanded to many other purposes and affect not only the area it contacted. Although there were many continuities during the time but it has more significant changes that occurred and also impact the world. One significant changes of the Silk Road is when it was first started it mainly started as a way for trade to flourish between Europe and Asia. But the purpose of this Silk Road has also expanded to transcend different culture and technologies from different places and caused cultural diffusion along the Silk Road. This happened because the Silk Road has more than one route, some ends in the middle east , west Asia, and Europe. There were merchants of different races and religion like Muslim,. Buddhism, Christianity, Hinduism and more. This caused cultural diffusion between places like Buddhism were introduced to China and the Chinese paper making technology were spread toward the west to Europe. Another significant change that occurred is when the merchants travel on the Silk Road they are very likely to get attacked by bandits or get their goods stolen. But during the Mongolian reign this route was safer and merchants are not afraid of bandits along the way. This occurred because during the time of the Mongolian Empire they formed the ortoghs which means merchant association. Merchants traveled in pack instead of one which provide more security because this way merchants are less likely to get attack, and made trade safer. Like everything when there is change there is also continuities and one of them is the silk trade. Silk Road is called this name is because the main product traded on this route is silk. Even though many other items were traded in the silk road but the Europeans were very interested in these kind of fabric and they are luxurious because the European did not know how to make them. This is consider a continuity because for many decades the Chinese holds the secret for making these luxurious silk and because the Europeans and India wanted these silk so the Chinese could make a profit from it and they are consider a luxury. The reason the Chinese won’t let the outsiders know how to make these silk is because the process of it is hard and they depends mostly on trading these silk for the stuff they needed. Another continuities is the geography of the silk road. The silk road is consist of many route, some is shorter but dangerous while other is longer but safer. Even though some of the routes have changed and there is more variety of stuff that’s being traded than when it was started (e.g. Gunpowder) and the purpose of the road also expanded like people use it to spread religion and unfortunately is also been a route where disease easily spread (e.g. Black plagues) The continuity is the geography of the silk road never changed because both the European and Asia gained much profit from it that it doesn’t need to be change and the Silk Road remained the major trade route between Far Eastern Chinese and European cultures and sparked numerous conflicts in its existence. The Silk Road which have been known as a major trade route in the ‘old world’ and sparked numerous conflicts in its existence. It brought the goods and the bads like the plagues, cultural diffusion, introduction of new technologies and brought new religions to different part of that world. The Silk Road shape the world we have today and when it ended in 1450 CE it had impacted most of Europe and Asia.

Benefit of Smoking

BENEFIT OF SMOKING 1. Smoking lowers risk of knee-replacement surgery While smokers might go broke buying a pack of cigarettes, they can at least save money by avoiding knee-replacement surgery. Surprising results from a new study have revealed that men who smoke had less risk of undergoing total joint replacement surgery than those who never smoked. The study, from the University of Adelaide in Australia, appears in the July issue of the journal Arthritis & Rheumatism. What could be the connection? Knee-replacement surgery was more common among joggers and the obese smokers rarely jog and they are less likely to be morbidly obese.After controlling for age, weight and exercise, the researchers were at a loss to explain the apparent, albeit slight protective effects of smoking for osteoporosis. It could be that the nicotine in tobacco helps prevent cartilage and joint deterioration. 2. Smoking lowers risk of Parkinson's disease Numerous studies have identified the uncanny inverse rela tionship between smoking and Parkinson's disease. Long-term smokers are somehow protected against Parkinson's and its not because smokers die of other things earlier. The most recent, well-conducted study was published in a March 2010 issue of the journal Neurology.Far from determining a cause for the protective effect, these researchers found that the number of years spent smoking, more so than the number of cigarettes smoked daily, mattered more for a stronger protective effect. Harvard researchers were among the first to provide convincing evidence that smokers were less likely to develop Parkinson's. In a study published in Neurology in March 2007, these researchers found the protective effect wanes after smokers quit. And they concluded in their special scientific way that they didn't have a clue as to why. 3.Smoking lowers risk of obesity Smoking — and, in particular, the nicotine in tobacco smoke — is an appetite suppressant. This has been known for centuries, d ating back to indigenous cultures in America in the pre-Columbus era. Tobacco companies caught on by the 1920s and began targeting women with the lure that smoking would make them thinner. A study published in the July 2011 issue of the journal Physiology ; Behavior, in fact is one of many stating that the inevitable weight gain upon quitting smoking is a major barrier in getting people to stop, second only to addiction.The relationship between smoking and weight control is complex: Nicotine itself acts as both a stimulant and appetite suppressant; and the act of smoking triggers behavior modification that prompts smokers to snack less. Smoking also might make food less tasty for some smokers, further curbing appetite. As an appetite suppressant, nicotine appears to act on a part of the brain called the hypothalamus, at least in mice, as revealed in a study by Yale researchers published in the June 10, 2011 issue of the journal Science. No respectable doctor would recommend smoking for weight control, given the toxic baggage accompanying cigarettes.This recent Yale study, however, does offer an inkling of hope for a safe diet drug to help obese people control their appetites. 4. Smoking lowers risk of death after some heart attacks Compared with non-smokers, smokers who have had heart attacks seem to have lower mortality rates and more favorable responses to two kinds of therapy to remove plaque from their arteries: fibrinolytic therapy, which is basically medication; and angioplasty, which removes the plaque by inserting balloons or stents into the arteries. There's a catch, though.The reason why smokers have heart attacks is that smoke scars the arteries, allowing fat and plaque to build up in the first place. So, one theory as to why smokers do better than non-smokers after such therapies is that they are younger, experiencing their first heart attack approximately 10 years before the non-smoker. A study published in an August 2005 issue of the American Hea rt Journal, however, states that age alone is not enough to fully explain the survival differences and that â€Å"the smoker's paradox is alive and well. † No alternative theories have been put forth since. 5. Smoking helps the heart drug clopidogrel work betterClopidogrel is a drug used to inhibit blood clots for those patients suffering from coronary artery disease and other circulatory diseases leading to strokes and heart attacks. Smoking seems to help clopidogrel do its job better. A study by Korean researchers in the October 2010 issue of the journal Thrombosis Research builds upon work by Harvard researchers published in 2009 that demonstrates the benefit of smoking at least 10 cigarettes a day. It seems that something in cigarette smoke activates certain proteins called cytochromes, which convert clopidogrel into a more active state.Again, no respectable doctor is encouraging patients to start smoking to get the most out of clopidogrel. But this and the other four â⠂¬Å"benefits† of smoking reveal how tobacco — perhaps not unlike other potentially toxic plants — might contain certain chemicals of real therapeutic value. 6. Smoking Relieves Stress This is the most common thing you hear from smokers about the benefits of smoking. This is because cigarettes create a myriad of conditions that help the body deal with anxiety, stress, and depression. 7. Smoking Relaxes Your BreathingThe way you breathe when you smoke helps your body relax and calm down. For people who have panic attacks or stress problems, Doctors recommend patients practice a sort of breathing called relaxation breathing. Among other things, it involves taking a deep breath into the lungs and holding it in for a second or two before exhaling. This is exactly like the act of smoking. This kind of breathing slows your heart rate and relieves tension in your muscles, especially your neck and upper back, which tense up in stressful situations. 8. Outside Smoke Breaks Calm You DownIf you go outside for smoke breaks, this simple act can really help you deal with your stress. Say if you’re in a fight with your spouse or close to the deadline on a major project for work, leaving the house or office to step outside for a smoke break helps you deal with the stress. * You get a break from your stressor * You get into the open and fresh air * You leave the stressful environment * You have time to think about your problems from an objective point of view   * The nature and sky outside helps your mind calm down and relax 9.Nicotine is an Anxiety and Depression Medication The nicotine in cigarettes is also a major factor of stress relief. Nicotine is a chemical which mildly and temporarily stops the feelings of anxiety and depression. After an inhale of cigarette smoke, the nicotine reacts in your brain chemistry within seven seconds. Nicotine makes the brain feel better, and stops the chain reaction anxiety and depression can have within the bra in. It is no surprise that 1/3 of nicotine addicts claim to have depression or anxiety problems. Cigarettes are a great form of self medication.

Hookes Law Essays

Hookes Law Essays Hookes Law Paper Hookes Law Paper The aim of this experiment is to investigate Hookes law for simple springs of rubber. The relationship between a load force and a light spring (F=k. x) was first determined by Robert Hooke in the 17th century. Where F is the force applied to the spring, k is the spring constant, and x is the extension of the spring. Hookes law states that when an elastic material is subjected to a force, its extension (x) is proportional to the applied force. The value of k is constant for a particular spring. The relationship should be directly linear. Furthermore, the spring used in the experiment should also be varied as to prove Hookes law which states that each spring has its own spring constant. The method in conducting the experiment is as follows. First weigh and record the masses of each mass hanger and the masses. Attach the lighter spring to the clamp on the retort stand and suspend the mass hanger from the spring. This should extend the spring a little. If there is no extension at all, add a couple of masses to create a slight extension. This places the spring under tension to begin the activity. Record the initial mass. Then, measure and record the distance, so, between the clamp and the bottom of the mass hanger. After that, add one of the 50 gr masses to the spring. Then, record the actual mass of the 50 gr mass selected. Measure the new distance, s, from the clamp to the bottom of the hanger. The loads should be measured by a digital mass balance. The extension of the spring should be measured and recorded by using a meter rule. The weight of the load attached is added consecutively 10 times to investigate the relationship between the force applied and the extension of the spring, as well as the spring constant. Four other springs are also used afterwards to prove Hookes law which states that each spring has its own spring constant. The result of the experiment shows that the experiment is quite successful. Using several different springs in the experiment proves that the spring constant can be calculated using the Hookes law and using Microsoft excel with drawing the graph and find the gradient. The results showed that the difference value in spring constant means that the stiffness of the springs is also different. If the number of spring constant larger, so more stiff the springs are. So that, in 5th spring that is very stiff (18. 679) and on the other hand in 3rd spring that is the least stiff (3. 584). The difficulties encountered in conducting this experiment is when measuring the extension of the spring, as the spring tend to swings when the mass is attached and this can affect the result of the experiment. In addition, the extension of the spring occasionally hits the floor when the number of mass is increased and this affected the results. This difficulty has been solved by using a retort stand and clamp, which give an increase the stretch of the spring but still easily adjusted. In conclusion, it could be said that the experiment is successful in verifying value of the spring constant. Both the Hookes law and the graph give similar result, thus proving the hypothesis. My suggestion to improve the experiment is to carefully measure the extension of the spring despite the variation of the spring. This is best dealt with by carefully observed the spring until it places perfectly so that there will be no further movements that may lead to the mistake in calculating the exact extension of the spring.